Executive Report
With inbound marketing, potential customers come to you through multiple platforms. Social media, search engines, and content like blogs are some of the primary methods of inbound marketing.
An inbound marketing platform is a comprehensive plan by which you define your audience, your marketing techniques, and how you will guide them through the sales funnel.
Did you know that you can use multiple platforms for your organization’s inbound marketing? Here’s a quick guide for getting started.
1. Do your research.
For the best marketing results, you need a well-honed, focused strategy. That begins with research and insight into marketing platforms to find the best ones for you.
The 2017 State of Inbound report indicates that there is a difference between the kind of content that consumers want and what marketers are prioritizing. This means that, once you have defined your audience, do some research into the kind of content they want.
Besides looking for the right marketing channels, it’s also a good idea to research different marketing software solutions that can help you track things like website traffic, email open rates, and social-media engagement.
FREE GUIDE: Learn the psychology behind words! Download our FREE GUIDE: 100+ words that increase website traffic
2. Choose a few strong platforms.
Once you have decided which marketing methods will have the best results for your organization, start by incorporating two or three platforms into your marketing strategy.
Be careful not to spread yourself too thin. It is better to have a few platforms with rich, helpful content than to be present on many different platforms that provide mediocre content.
3. Be patient.
Inbound marketing requires a long-term approach. Although you may see improvement shortly after implementing your strategy, it can take time for the strategy to develop and show real results.
4. Be flexible.
Don’t be afraid of change or admitting when something has not gone according to plan.
If you find that one of your inbound marketing platforms is not working for you (after you have given it some time, of course), it may be time to look at other options and switch tactics.
Ready to take on more inbound marketing platforms?
Inbound marketing remains vital for companies looking to grow and profit in this digital age. Contact CC&A for a free consultation or to answer your questions.
Executive Report
Subscribe today and receive top resources in your inbox
Subscribe-
From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption
In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
-
Michael Teitelbaum Celebrating Baltimore on a National Platform
Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
-
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino
Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
-
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.
Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
- View all
Copyright © 2024 CC&A Strategic Media, All Rights Reserved
Superior Development
Smart Design
How We Do It
What You Need
Targeted Marketing
Enhanced Strategy
Social Engagement
Superior Development
Smart Design
Industries Served
"*" indicates required fields
